Ball, Cheryl E., & Moeller, Ryan M. (2008). Converging the ASS[umptions] between U and ME; or, How new media can bridge a scholarly/creative split in English studies. Computers and Composition Online [Special issue: Media convergence]. http://www.bgsu.edu/cconline/convergence/
Authors of new media texts regularly draw on both scholarly and creative genres to construct their arguments. In so doing, they bridge disciplinary boundaries that have split English departments in the past. These boundaries are discussed in our text using the following binaries: high :: low, literature :: composition, and popular :: academic discourse. In this article, we examine, then complicate, the binary form :: content through a popular and academic YouTube video (Wesch, 2007). We then situate new media texts within the historical split between rhetoric and literature using Berlin’s social epistemic rhetoric as a bridge. Our argument concludes by showing that new media texts can provide a convergence between binaries in English studies, particularly the one found in tenure guidelines suggesting that research is either scholarly or creative. New media is both/and.