Ball, Cheryl E. (2006, March 23). Revisiting the usefulness of current multimodal and new media theories. Conference on College Composition & Communication, Chicago, IL.
In this presentation, I discussed two sets of rubrics posited by new media scholars, Gunther Kress and Theo van Leeuwen in their book Multimodal Discourse and Lev Manovich in his book A Language of New Media. I argue that these rubrics are only so useful for rhetoric and composition scholars because they don’t focus on rhetorical ways of understanding digital media texts.
- website to come
- Designerly ≠ readerly: Re-assessing multimodal and new media rubrics for writing studies (under Peer-Reviewed Articles)